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	<title>Comments on: Raise Your Social Voice or Else&#8230;</title>
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	<description>SalesFX Inc. is driven by a passion of enabling sales &#38; marketing organizations to balance leveraging people, process, and technology to achieve optimal sales performance.</description>
	<lastBuildDate>Thu, 13 Jan 2011 17:54:25 +0000</lastBuildDate>
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		<title>By: Vaughn Rachal</title>
		<link>http://sales-fx.com/raise-your-social-voice-or-else/comment-page-1/#comment-9</link>
		<dc:creator>Vaughn Rachal</dc:creator>
		<pubDate>Thu, 13 Jan 2011 17:54:25 +0000</pubDate>
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		<description>Simon, Here are just a few books I highly recommend:

&lt;a href=&quot;http://www.enterprisesocialtechnology.com/&quot; rel=&quot;nofollow&quot;&gt;&lt;strong&gt;Enterprise Social Technology&lt;/strong&gt;&lt;/a&gt;- this one is written by SalesFX partner, Scott Klososky.  It will provide you a high level overview of the technology today and where it is going.
&lt;strong&gt;Social Media Marketing, An Hour A Day&lt;/strong&gt; by Dave Evans
&lt;strong&gt;A Survival Guide to Social Media and Web 2.0 Optimization&lt;/strong&gt; by Deltina Hay

The last two books provide you with practical understanding and &quot;how to&quot; knowledge on getting started.  And finally, another great resource for online training on getting started, check out Social Media Training http://socialmediatraininginc.com/.  Randy Schrum and Rick Diamond are a wealth of knowledge on the topic as well.

Let me know if I can help you in any way as well...</description>
		<content:encoded><![CDATA[<p>Simon, Here are just a few books I highly recommend:</p>
<p><a href="http://www.enterprisesocialtechnology.com/" rel="nofollow"><strong>Enterprise Social Technology</strong></a>- this one is written by SalesFX partner, Scott Klososky.  It will provide you a high level overview of the technology today and where it is going.<br />
<strong>Social Media Marketing, An Hour A Day</strong> by Dave Evans<br />
<strong>A Survival Guide to Social Media and Web 2.0 Optimization</strong> by Deltina Hay</p>
<p>The last two books provide you with practical understanding and &#8220;how to&#8221; knowledge on getting started.  And finally, another great resource for online training on getting started, check out Social Media Training <a href="http://socialmediatraininginc.com/" rel="nofollow">http://socialmediatraininginc.com/</a>.  Randy Schrum and Rick Diamond are a wealth of knowledge on the topic as well.</p>
<p>Let me know if I can help you in any way as well&#8230;</p>
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		<title>By: Simon O'Connell</title>
		<link>http://sales-fx.com/raise-your-social-voice-or-else/comment-page-1/#comment-8</link>
		<dc:creator>Simon O'Connell</dc:creator>
		<pubDate>Wed, 05 Jan 2011 13:24:09 +0000</pubDate>
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		<description>Vaughn, In your 24 Feb&#039;10 post you said you &#039;spend a great deal of time thinking, writing, and speaking about how to apply innovations to businesses.  This week I re-examined some of ground breaking books that shaped my professional beliefs&#039;
I&#039;ve realised that I need to rapidly learn about applying social media to sales and business development needs; can you recommend any books that you feel are a must-read for someone like me just waking up to this opportunity?
Thanks - Simon</description>
		<content:encoded><![CDATA[<p>Vaughn, In your 24 Feb&#8217;10 post you said you &#8216;spend a great deal of time thinking, writing, and speaking about how to apply innovations to businesses.  This week I re-examined some of ground breaking books that shaped my professional beliefs&#8217;<br />
I&#8217;ve realised that I need to rapidly learn about applying social media to sales and business development needs; can you recommend any books that you feel are a must-read for someone like me just waking up to this opportunity?<br />
Thanks &#8211; Simon</p>
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