Enterprise Social Media
Strategy Development Program
Traditionally sales has not been considered a social process. In fact it could be said that social media upsets or at a minimum disrupt an organizations ability to align with a customer’s buying process. Trying to control the buyer’s process becomes increasingly difficult if access to information that’s readily available through online formal and informal resources for those that know how and where to look for it.
With the growing saturation of social media and its impact on consumers, many organizations are recognizing that avoiding involvement could expose gaps where the competition can exploit their existing customer base. The plethora of social technology tools available creates time consuming difficulties for companies experimenting with different tools. It leaves many in sales & marketing scratching their heads contemplating the value of integrating these technologies into the mix. Most are unsure where to start, what their strategy should be, how to develop consensus and a plan, as well as how to implement it once developed.
A few certainties are social media is here, it’s not going away, its reach is ever expanding, and businesses, whether a big brand or small business need to explore the potential benefit from its power.
Effective use enables companies to:
- engage audiences in new ways,
- develop more personable relationships,
- expand their business network, and
- retain existing customer, partners, & employees.
The implications for sales organizations is significant because social media has taken the institutional control of marketing and put it in the hands of consumers or the general public. This enables them to carry on conversations and discuss their views, issues, experiences, likes and dislikes which could form many of the opinions and impressions prior to ever having personal contact. It brings a whole new dimension to “viral”, “word of mouth” marketing.
Understanding this principle is an important factor in building a social media strategy. Essentially, traditional ways of thinking won’t necessarily work. Instead of studying demographics about your audience, you now have the opportunity to engage in conversation with them and learn what is important to them. The conversations are going on rather you choose to join in or not.
During the 90-day Enterprise Social Media Strategy engagement, SalesFX will enable your company to powerfully develop a strategic Social Media using the following milestones:
- Analysis and Goal Development for leveraging social technologies
- Identify evangelists on client side and select social tech team
- Governance Policy Created
- Measurement and ROI process
- Online Reputation Management Process
- Crowdsourcing – who will own this internally
- Assembling the Organization’s Social Media Tools
- Social Media Security and Usage
- Develop Pilot Projects
- Social Media Security and Usage
Program benefits:
- Organizational alignment on social media utilization
- Greater synergy between marketing & sales efforts
- ROI focused strategy execution
- Reduced exposure from comprehensive design & usage model
For more information, contact us today.
