2011 FOCUS

I have delayed making this  post for quite some time in that it requires that I admit to not  practicing what I preach…  When providing guidance on developing relationships through online & social technology I suggest the following:

1. Be yourself.
2. Provide value.
3. Stay in communication (schedule time for it).
4. Make it interesting yet easy to read.
5. Distinguish “fact” from “opinion” (& identify resources).
6. Develop conversations (provide ways to connect).

I’m guilty of being “out of communications”; not regularly updating my blog, sending tweets, or updating status on LinkedIn or Plaxo.  2010 was a very tough year personally.  Almost 1 month ago to this day my dad passed away (right before Christmas)…  I must admit that I lost my focus. Between moving my parents twice in 2010 (and now soon to be a third time in 2011 as I move my mom), dealing with identity theft, closing my home renovation company, and then the lost of my dad, I realized that I had too much  going on and I needed to simplify.

So let this blog post be a declaration.  2011 is the year of SIMPLE FOCUS.  My commitment is to focus on helping companies drive sales through new innovations (social, online & mobile technologies) as well as traditional methods (sales training & sales consulting).  If you’re trying to do the same, I will help guide you into it by making the process as simple as possible to implement and adopt.  And I will do it by practicing what I preach.

What’s your focus for this year and how will you get it done?  Whatever it is, if I can help you I’m willing and able…

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© 2011 by SalesFX, Inc., All rights reserved

Vaughn Rachal is President of SalesFX, Inc.